A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.

So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.

This work by Company Folders, Inc. is licensed under a Creative Commons Attribution 4.0 International License.