A brand is arguably a company’s most valuable asset, but it’s the brand logo in particular that really speaks volumes about the company. Every aspect of the design conveys a certain message to consumers — whether it’s the personality of the brand, the company’s values, or the target audience. It’s a hugely important part of a company’s branding strategy, and an enormous amount of time and money is invested into creating the perfect logo.

We are exposed to hundreds (if not thousands) of different brand logos every single day, but there are actually a number of subtle design features you may have never spotted before. Take a look at some of the most recognisable brand logos in the world (a very close look) and you’ll spot hidden messages within dozens corporate brand logos.

Some are well-known, some you won’t have seen before. Take a look at the infographic below, and see if you can find any of these clever design features for yourself!